Scent is a fragrance collection created for the French luxury furniture brand Pierre Augustin Rose, offering a unique and immersive sensory experience that elevates the ambiance and aesthetic of your home.
PROJECT INFORMATION
Duration:
Project Focus:
14 weeks project 2022 Fall
This product is not an actual product created by Pierre Augustin Rose, and does not feature any trademarks, brands, or copyrighted materials.
Product Design & Brand Strategy
Research
Storytelling
Form Development
Visualization
Skill:
DESIGN BACKGROUND
Pierre Augustin Rose is a French luxury furniture brand that creates timeless and elegant pieces by blending traditional and contemporary design. Their furniture collections include pieces for every room in the home, with a focus on high-quality and stylish designs.
Flip the brand book designed for PAR
(This part was created collaboratively by my teammates Tao, Ming, and myself)
RESEARCH
OPPORTUNITY
Luxury is becoming something more personal.
Designing a fragrance collection that complements their aesthetic and enhances the sensory experience offers an opportunity to create a cohesive living environment.
People who love to buy luxury home fragrances, have higher expectations and tastes for their lifestyles.
The consumer base is from a wide audience of men and women, usually between ages 30-35 and 50s, and now slowly skewing younger.
Target Audience
MARKET
Designing a fragrance collection that complements their aesthetic and enhances the sensory experience offers an opportunity to create a cohesive living environment.
POSITION
The innovative PAR fragrance collection provides a new dimension to the luxury fragrance industry's customer experience from an industry position.
DESIGN DIRECTION
CATAGORIES
Form outdated to newer relevant
1. traditional home fragrances, such as reed diffusers, often failed to harmonize with the living environment.
2. Consumers had to resort to pairing the scent of their choice with their living environment style on their own.
TREND
Designing a fragrance collection that complements their aesthetic and enhances the sensory experience offers an opportunity to create a cohesive living environment.
DEMAND
Through my field research in various homes and showrooms, I discovered a growing demand for elegant sculptural home decor, as well as a desire for scented products to enhance the environment.
Scent candles are placed in people's homes
WHAT IF?
Essential Oil Set
Plaster Snow Diffuser
Sculptural Wall Diffuser
These insights inspired me to create the Scent collection, which offers both beautiful sculptural pieces and fragrant products to elevate the ambiance of any space.
DESIGN PROCESS
DESIGN LANGUAGE
Based on the approach of creating sculptural and artistic fragrance pieces, the design language is characterized by a focus on form, texture, and aesthetic elements that elevate the fragrance experience into an art form.
Negative space
Directional Line
Smooth pattern
Geometric constraints
TEXTURE
FORM DEVELOPMENT
The challenge was to balance organic and geometric elements to create a modern fragrance set that preserves the brand's unique style and creates unexpected ways of using the products.
Essential Oil Set
Plaster Snow Diffuser
(Table Top)
Sculptural Wall Diffuser
Plaster Snow Diffuser
Essential Oil Set
Sculptural Wall Diffuser
VISUALIZATIONS
Home Fragrance Collection
The home fragrance collection offers 3 product line, 6 unique color's diffusers for customers to showcase their creativity while maintaining the brand's aesthetic
Essential Oil Set
Plaster Snow Diffuser
Sculptural Wall Diffuser
Each Essential oil comes with a unique scent, giving people various options to use at home.
Each bottle comes with 30ml/1oz of essential oil. By press the top cap logo, the squeezer will extract the perfect amount of essential oil for you.
Customers have the flexibility to mix and match different products from the collection, allowing them to showcase.
Be creative! You also can combining essential oils with different diffusers, to create your personal unique and artful diffuser at home.
Let's go on a journey of exploration where you can discover the art of living and create a life that's truly extraordinary.
It all starts with a single inhale.